When you identify your market, you have to think about who wants your product. To find that out, research your competitor's market. Don't just use your competitor's audience, try to find places where your competitors may have missed. After getting a good idea of who your market is, you need to find out where they are. Do they spend time watching TV, reading magazines, using the internet, etc? What do they watch? Knowing these things can help you reach your audience. If you have a current group of customers, look at their characteristics to see who brings in the most business. Your market should be very specific, but it shouldn't exclude those not in that specific group. You should focus advertising on the specific group that gets the most revenue.
Works Cited
"5 Critical Tips For Identifying Your Target Audience." Technori. N.p., n.d. Web. 20 Sept. 2014.
"How to Define Your Target Market." Inc.com. N.p., n.d. Web. 20 Sept. 2014.
No comments:
Post a Comment