Week 10: Analyzing Advertising Trends

 

Advertising has changed drastically in the last 30 years. Traditional ads like radio and and television are being replaced by more modern ads like web ads and other digital media from sites like YouTube and Twitter. Video advertisements that pre-roll on videos on YouTube and other sources are a new great way to get customers attention. The total spending on video ads totaled more than $4 billion last year, and will go up to $12 billion in 2018. Mobile ad spending is also on the rise. 30% of web traffic comes from mobile, so spending on mobile web ads will continue to rise. Social Media is also a rising advertising method that is cheap and easy to use. Companies use Twitter to promote things, and their followers can retweet it to spread the word.

Works Cited

Taube, Aaron. "The 8 Digital Trends That Will Change The Future Of Advertising." Business Insider. Business Insider, Inc, 14 Mar. 2014. Web. 30 Oct. 2014.

"US Ad Spending in 2013: Trends by Medium, Advertiser Size." MarketingCharts. N.p., n.d. Web. 29 Oct. 2014.

Week 7: Marketing

Marketing to your customers in essential to a successful business. Getting your brand out to the public will make your business profitable. There are many approaches to marketing. Promotion of your business can be via Internet, television, newspapers, or other print articles. Deciding which one to use depends on your audience. Knowing how to reach your demographic is the most important step in marketing. Talking to your clients is a great way find out what strategy will work best.
After you have decided which method of marketing you will use to reach customers, you will next have to creatively present your business. People see advertisements all day, so making yours stand out is key. Also, having a PR manger would help to make sure your companies image remains favorable. E-mail marketing is also a great way to advertise, as long as you don't spam or harass anyone who doesn't want emails.
 The most important thing to remember is to always put your target customers first.

Works Cited

"5 Cheap Ways on How to Market Your Business." Entrepreneur. N.p., n.d. Web. 15 Oct. 2014.

"First Rule Of Marketing: Focus On Your Audience." Forbes. Forbes Magazine, n.d. Web. 15 Oct. 2014.